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 What
is an SSL certificate?
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  An SSL
Certificate is an electronic file that uniquely
identifies individuals and Web sites and enables
encrypted communications. SSL Certificates serve as a
kind of digital passport or credential. Typically, the
"signer" of a certificate is a "Certificate Authority"
(CA), such as VeriSign.
Encryption, the process of transforming information to
make it unintelligible to all but the intended
recipient, forms the basis of data integrity and privacy
necessary for e-commerce. Customers submit sensitive
information and purchase goods or services via the Web
only when they are confident that their personal
information is secure. The solution for businesses that
are serious about online transactions is to implement a
trust infrastructure based on encryption technology.
The diagram to the right illustrates the process that
guarantees protected communications between a Web server
and a client.
All exchanges of SSL Certificates occur within
seconds, and require no action by the consumer. |
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 Importance of SSL
encryption |
Businesses that can manage and process e-commerce
transactions can gain a competitive edge by reaching
a worldwide audience, at very low cost. But the Web
poses a unique set of trust issues, which businesses
must address at the outset to minimize risk.
Customers submit information and purchase goods or
services via the Web only when they are confident
that their personal information, such as credit card
numbers and financial data, is secure.
Installing SSL Certificates not only makes business
safer for your customers; it actually makes it
easier to submit sensitive information over the
Internet. Internet browsers have built-in security
mechanisms to prevent users from unwillingly
submitting their personal information over insecure
channels. If a user tries to submit information to
an unsecured site (a site without an SSL
Certificate), the browsers will, by default, show a
warning, which will lead the customer to question
the trustworthiness of the site. |
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In contrast, if a user submits credit
card or other information to a site with a valid SSL
Certificate and an SSL connection, the warning does not
appear. The secure connection is seamless, making the
online shopping experience more pleasant.
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